Japan’s largest social network, LINE, is going public on the New York Stock Exchange on July 14th, and the Tokyo Stock Exchange on July 15th, 2016 (JST).

Line was launched in 2011 and has since provided individuals in Japan the ability to communicate with friends and family in Japan, and other regions of Asian. It features one-to-one and group chats, which include stickers, and free audio and video calls.

Line had 218 million monthly active users as of March 2016. Users exchanged about 20.4 billion messages a day in March.

Line began in 2000 as an online game company. The idea for the messaging app came in 2011 when the magnitude-9 earthquake hit Japan and phone lines were tied up.

There has been a prediction that Line could raise $1.3bn when it goes public. Give the popularity it’s safe to be optimistic.

While Line pioneered a business model that others have incorporated, rivals from Facebook and Snapchat are catching up, and Line will need to gain new users by using new innovations.

Written by Yuforia Studio

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