The Swedish internet celebrity, PewDiePie (real name Felix Kjellberg) rose to fame on YouTube as a gamer and commentator. He became the most-subscribed YouTuber with over 53 million subscribers.
Disney-owned Maker Studios and YouTube have pulled away from PewDiePie, with YouTube canceling the release of an upcoming series and removing him from premier advertising program.
The reason was due to a January 11 video in which PewDiePie paid two men to hold up a sign that read, “Death To All Jews.” PewDiePie had hired the men via Fiverr, a freelancer site.
PewDiePie later pleaded for Twitter to un-ban the men.
Kjellberg addressed this controversy on his Tumblr page on February 12th, stating “[…] I make videos for my audience. I think of the content that I create as entertainment, and not a place for any serious political commentary. I know my audience understand that and that is why they come to my channel. Though this was not my intention, I understand that these jokes were ultimately offensive. […]”
As a content producer, it clearly matters what you produce even if you’re the most subscribed to user on the biggest video sharing site in the world.