Facebook employees have been caught giving 5-star reviews on Amazon to the platform’s smart home device, Portal.
New York Times reporter Kevin Roose spotted the similarities between the names of the reviewers and the names of the social media company’s employees:
The Amazon guidelines state that “Creating, modifying, or posting content regarding your (or your relative’s, close friend’s, business associate’s, or employer’s) products or services,” is forbidden.
Facebook’s Andrew Bosworth stated that Facebook did not coordinate or direct this behavior and will ask the employees to remove the reviews.
Facebook lost a lot of trust among consumers in 2018. Inauthentic product reviews is not the direction employees should be taking.