The Netflix IOS App’s latest update this week now allows you to share what you’re watching directly to Instagram Stories.

The feature is a win-win for both companies. It’s another reason for Instagram users to spend more time on the platform, and Netflix receives free advertising towards the Instagram audience.

The share feature will work regardless of whether the show or movie you’re watching is on your list or not.

To share, you simply tap the show you want to share and hit the “share” button. Then you hit the Instagram Stories option.

This feature comes a few days after Netflix announced a raise on their subscription price.

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