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Facebook plans to integrate Messenger, WhatsApp and Instagram. Why?

The Facebook graphical interface is about to become easier to manage.

According to a New York Times article on Friday, Zuckerberg wants Facebook to merge the messaging services of Facebook Messenger, Instagram, and WhatsApp.

Zuckerberg also wants all three apps to have end-to-end encryption, a type of security where communications can only be read in the sender’s and the receiver’s device. While the apps themselves aren’t merging, their infrastructure will merge, so someone on Instagram could send an encrypted message to someone on WhatsApp.

Integrating the messaging services could tighten the ecosystem and the dependence of it, making it harder for government regulators to dismantle the platform.

Keeping users engaged in the messaging ecosystem could prevent users from getting an urge to migrate to rival messaging apps from Apple and Google.

Merging could also help Facebook make more money from ads by having its users spend more time in its messaging apps.

The goal of completion is by the end of this year or early 2020.

In a statement to the Times, Facebook said it wanted to “build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and private.”

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