People read these types of articles a lot – “future of graphic design” articles where various trends are brought up. Problem is they’re the same every year – “minimalist” paired next to “highly textured” designs. In other words, the “trends” are all the above.
Historically there were major shifts in graphic design, from graphic designers in television during the ’50s to graphic designers entering the digital space at the end of the ’80s to today.
Looking at the general trends today there are several where graphic design will be involved.
Virtual Reality (VR) and Augmented Reality (AR) are the big upcoming ones. Digitally augmented windows or lenses that could display the weather or explain information in your view that would be of interest to you will need an effective, intuitive interface. Virtual reality will also continue to place in-game in-world non-invasive advertising. One style that will likely reemerge is skeuomorphism which was how people migrated to the digital space in the ’80s and ’90s.
Outer Space will be an opportune location for new forms of marketing. A lot has been done the last decade to get internet in space, from satellites to laser shooters. Destination branding will take on a new tone. Mars could have its own tourism branding guidelines in the decades to come.
A large part of the design world nowadays involves coding (CSS, HTML, etc). Sites like Webflow are creating an emerging trend where web designers don’t actually need to touch code to design. This kind of software is intuitive to the user and the syntax is handled underneath.
AI and design don’t seem to mix. What’s important to note however is that graphic design is not just art. Some people say you don’t even need to be an artist to be a designer. A large aspect of graphic design is psychology. Understanding color theory and fonts that fit with the topic. Something AI could learn. The future of graphic design might rely partially on AI grabbing engagement data to provide recommended design trends.
Another trend is very little text. We live in an increasingly global world where brands travel across borders with different languages. An example of the switch to symbols over text is when NYC changed their “stop” and “don’t stop” signs into symbols.
Response design (text-wrapping, color matching based on mood biometric data) is an inevitability. Resumes and more could be responsive as well.
Also as a final note – gifs will probably become a recognized historic art form and could become a top choice method of advertising.